However, the data we do have indicate that education remains an important driver for internet use amongst adult audiences too, and there are still plenty of important takeaways from this research. Crucially, US consumer spend on TikTok has more than doubled in the first 3 months of 2022, with data.ai reporting quarter-on-quarter growth of 125 percent in Americans in-app TikTok purchases. Corporate User License: US $ 5800. TikTok Advertising Reach by Country April 2022 DataReportal. Additional data: for a comprehensive look at the latest ecommerce stats and trends, check out Shopifys excellent new Future of Commerce reports, which our Global Digital Reports team also contributed to. Reasons for Using the Internet October 2022 DataReportal. Use of Online Financial Services by Age and Gender April 2022 DataReportal. Our flagship Digital 2022 report, with all the numbers you need to help you understand how the world is using the internet, social media, mobile devices, and ecommerce, as well as our in-depth analysis of all the latest trends. Global Spend on Online Consumer Goods Purchases by Product Category January 2022 DataReportal. Instagram Shop has also started to gain momentum, with Metas tools reporting that advertisers can now reach more than 187 million users with ads in the Shop tab each month. Sandy, Utah, USA, Nov. 03, 2022 (GLOBE NEWSWIRE) -- Custom Market Insights has published a new research report titled "Digital Education Publishing Market Size, Trends and Insights By Product . These trends indicate that internet user growth rates have slowed in recent years, but thats perhaps to be expected now that more than 6 in 10 people are online. For example, a drop in the number of advertisers or in the amount that those advertisers spend on each platform might result in fewer users seeing ads on Metas platforms, which in turn might affect the potential reach figures that the companys tools report. Once youve finished watching that, read on below for the full report. And with this being our last report of 2022, Ill finish up this quarters analysis with my take on the key themes and trends that I believe will shape and define digital success in 2023. As a result, were currently unable to offer many insights into digitals role in the education of younger children. So, lets return our attention to the real world. Social media users grew by 190 million over the past year, to reach a total of 4.74 billion at the start of October 2022. At the same time, CIOs are increasingly concerned . However, despite these valiant canine capers, cats still rule the web: Google returns more than 2.83 billion pages for cat today, compared with just 2.4 billion for dog. Its also worth highlighting that education, healthcare, and finance all feature in peoples top motivations for using the internet. Use of Image Recognition Tools by Country April 2022 DataReportal. After a dip in global reach at the end of last year, Pinterests planning tools suggest that the platforms ad audience has already recovered its losses. Indeed, GWI reports that 46.4 percent of working-age internet users around the world now watch online tutorials, how-to videos, and educational content every week. Indeed, the data shows that even when given the choice fewer than 4 in 10 of us take active steps to protect our privacy against these online trackers, suggesting that most people simply click accept all, and move on. Where weve been able to calculate representative growth figures, weve included those growth figures within this years reports, but where we havent included growth figures, its likely that any comparisons with historical data will deliver incorrect values. This has particular relevance when we consider the latest research from GWI, which reveals that a whopping 92 percent of working-age internet users now stream movies and TV shows via the internet. And perhaps the most important takeaway from this latest update to the companys B2B dataset is that professionals still prefer to use a wide variety of communications channels for their work activities. Theres a certain irony to these search trends though, considering that Google execs are increasingly worried about the number of people whove moved their search activity from search engines to social platforms. Despite overall social media ad spend in Q1 2022 increasing by 10 percent compared with the same period a year before, advertisers only managed to deliver 95 percent of the social media ad impressions that they delivered in Q1 2021. 15 of these 18 countries are situated in Africa, where the region-wide internet penetration rate currently sits at just 39.9 percent. GWIs research also highlights the important role that connected devices can play in delivering financial empowerment, while simultaneously challenging stereotypes of whos using online banking today. And the good news is that weve produced a complete video briefing for our 2023 outlook, which explores 12 themes that we believe will shape and define marketing success in 2023 and beyond. Vancouver, BC - January 26, 2022 - Hootsuite, the global leader in social media management, and We Are Social, the socially led creative agency, have released the Digital 2022 report, their latest annual report that highlights the most notable global findings on digital trends and social media. And while were on the subject of younger audiences, Metas data offer plenty of evidence to counter recurring media reports that younger users are abandoning Facebook. The 2022 Global Skills Report highlights how the acceleration of digital transformation, inflation, and global instability are driving increased demand for digital and human skills needed to thrive in the new economy. None of this is to say that BeReal and TikTok are bad choices of course; nor am I saying that you should necessarily prioritise Facebook. Although we are in a time of unprecedented market volatility, global tech leaders are confident that technology is living up to its promise. The UN forecasts that the global total will peak at around 10.4 billion in the mid-2080s, before declining slowly towards the end of the century. Connections that are fast enough to deliver stable and satisfactory internet experiences, especially when it comes to critical services like education and remote healthcare. However, active user numbers still provide valuable benchmarks, especially when it comes to understanding a platforms momentum. Representativeness of Advertising by Age and Gender January 2022 DataReportal. Our Digital 2022 local reports provide an annual overview of internet, mobile and social media usage across our 16 global markets. As an aside, its also interesting to note that TikTok currently ranks 16th in the worlds top queries on YouTube. Mobile users in Palestine currently suffer from the slowest mobile connections, with median download bandwidth in the country languishing at just 5.34Mbps in February 2022. TikTok slipped back to second place in the Q2 ranking, with users outside of mainland China spending an average of 22.9 hours per month using the short-video platform in the second quarter of 2022. Ooklas latest analysis reveals that networks in the United Arab Emirates currently offer the fastest median mobile data speeds in the world, at 133.4Mbps. For example, GWIs data reveals that at a worldwide level roughly 1 in 3 working professionals now uses social media to communicate with external suppliers and vendors. Indeed, the latest Speedtest insights from Ookla show that the median mobile connection is now 25 percent faster than it was this time last year. Fewer than 1 in 20 internet users aged 55 to 64 owns any cryptocurrency today, and this finding may have important implications for policy makers exploring the potential for digital currencies. Report Summary. Preview our newest markets Colombia, Mexico, South Korea, Thailand and UAE now. But what does all of this data mean for you? Moreover, theres a good chance that the ongoing COVID-19 pandemic continues to impede research into adoption of connected technologies, and the actual number of internet users may be higher than these published totals suggest. The combined USD $840 million total is 40 percent higher than the platforms in-app spend for the previous three-month period, and is the largest sum ever earned by a mobile app in a single quarter via end-consumer spend. This suggests that people spent more than 20 billion hours on YouTube.com in February 2022 alone, which equates to more than 2.3 million years of combined human existence. While its no secret that TikTok has been adding millions of users over recent months, the platform has seen impressive growth in another metric that may come as more of a surprise. However, Facebook is still by far the worlds most used social media platform, and the available data suggest that it still has hundreds of millions more active users than its next nearest rival. For context, ads in Instagrams home feed reach almost all (96.6 percent) of Instagrams active user base each month, so these placements remain the surest way to reach the largest Instagram audience. Fixed Internet Connection Speed Rankings April 2022 DataReportal. each month, despite the platform all but disappearing from media headlines over recent years. Furthermore, the excellent State of Mobile Internet Connectivity 2021 report from GSMA Intelligence reveals that 1 in 4 people across lower- and middle-income countries is still unaware of the existence of mobile internet. The number of people who own cryptocurrencies has jumped by more than a third (+37.8 percent) since this time last year. Data from GWI shows that nearly 6 in 10 working-age internet users (58.4 percent) now buy something online every week, with that figure continuing to rise throughout 2021. Cryptocurrency Ownership by Country January 2022 DataReportal. Data flows are expanding rapidly. Time Spent with Social Media Platforms January 2022 DataReportal. The global population stood at 7.99 billion at the start of October 2022, and - as we'll see below - we'll reach the momentous 8 billion mark just a few days after we publish this report.. GWIs latest research also reveals that mobile phones now account for almost 55 percent of the time we spend online, and that figure rises to almost 60 percent across Thailand, Indonesia, China, and India. Cell phones continue to be the worlds most-used connected devices, with GWI reporting that more than 92 percent of working-age internet users go online via mobile devices. 3 in 10 people also connect to the internet via their television, and more people now go online via televisions than go online via tablet devices. The number of users seeing ads in Instagrams Reels feed has also increased since last quarter, albeit at a much more modest rate. However, 88 percent of decision-makers also cited suppliers websites as being influential in their evaluation of potential partners, putting this channel ahead of demos, trials, and even trade shows when it comes to B2B product research. Japan sits at the bottom of the rankings, with just 1 in 24 respondents in the country saying that they feel represented in the ads that they see and this despite Japanese brands spending more than USD $47 billion on advertising in 2021. The high spending by end-use industries on digital ads is expected to drive the market in the forecast period. For clarity, media hyperbole relating to a purported imminent demise of Facebook is nothing new, and a New York Times headline decried a Facebook Exodus way back in August 2009. This may be partly due to the way that Meta assesses peoples location based on what it considers to be their home, and the company may not include displaced users in another countrys total until theyve remained there for a certain period of time. Why Hootsuite. As a result, it seems clear that the digital gender divide is quite literally man made.. For example, in the Central African Republic where internet adoption remains stubbornly low barely 1 in 7 people currently has access to electricity, and the vast majority of people still dont have access to basic sanitation either. Meanwhile,Meta still accounts for all three of the worlds favourite social media platforms, and crucially people are still two-and-a-half times more likely to choose Facebook as their favourite social platform as they are to choose TikTok. Just before we wrap up this quarters analysis, here are a few random stats we identified in the latest numbers: Online shoppers visiting ecommerce websites via a laptop or desktop computer are twice as likely to convert as shoppers visiting via a mobile phone. For example, in 2022, global digital video advertising spend is expected to increase by 26% to $49.2 billion. Age plays an important role in shaping device preferences though. Weve included a special section on digitals evolving role in the workplace in this quarters report, using excellent data from GWIs Work survey. As always, Id like to start by saying a very big thank you to the world-class data partners whove made this years reports possible, especially: Just before we get into the numbers, Id like to encourage all readers to review our detailed notes on data, to understand how changes in data sources and methodologies may impact this years numbers. Social media user growth has continued at a double-digit rate of 10.1 percent over the past 12 months too, but I confess Im surprised that the growth rate between 2021 and 2022 has remained above pre-pandemic levels. Global Facebook Marketplace Audience Overview January 2022 DataReportal. Messenger services like WhatsApp have now overtaken text messages as a preferred means of communication at work, with almost 87 percent of respondents using these platforms at least some of the time, and 7 in 10 saying that they use them every day. However, the company also reports that median download speeds are still stuck below 10Mbps in eleven countries around the world. Based on Ericssons latest figures for the number of handsets in use around the world, that equates to an average of more than USD $27 per handset. Global Digital Banking Vendor & Landscape Report Q3 2022 533 Pages Newer generations prefer convenience and ease of use, and traditional banking does not offer it. Global LinkedIn Overview January 2022 DataReportal. individual platform reports. Online Video as a Source of Learning by Country April 2022 DataReportal. Just before we dive into all of those stories though, please read the following notes carefully, to ensure that you understand how recent changes in underlying data and research methodologies may impact this quarters findings. Average Global Social Media Ad CPMs April 2022 DataReportal. Overview of TikTok's Global Advertising Audience April 2022 DataReportal. That concludes my analysis for our October Global Statshot Report, and for our Digital 2022 series as a whole. Indeed, more than 90 percent of consumer spend on mobile apps goes to just 1,800 publishers, who account forless than 1 percent of the 185,000 developers across the Google Play and Apple iOS stores. However, the overall decline in the time we spend online doesnt necessarily mean that the internet is losing importance in our lives. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding . Published: October 2022. GWI reports that the number of working-age internet users who say that they own at least one form of cryptocurrency grew from 12.1 percent in Q1 of this year, to 12.3 percent in Q2. Data reveal that the number of people who remain unconnected to the internet has now dropped below 3 billion for the first time. However, data also shows that internet penetration remains below 10 percent in three countries North Korea, Eritrea, and Comoros while less than a quarter of the population has access to the internet in a total of 18 countries. Regular readers will be pleased to hear that the battle for the internet continues, but for the third year in a row data suggests that dogs may once again have had the upper hand paw in 2021. Research from GWI reveals that recommerce is also an increasingly popular choice, with 1 in 7 internet users aged 16 to 64 (14.4 percent) buying a used or second-hand item online each week. The worlds mobile user base has grown by 170 million since this time last year, with 68.6 percent of all the people on Earth now using some form of mobile phone. Youll find our Digital 2022 Global Overview Report in the SlideShare embed below (click here if thats not working for you), but read on below for my complete analysis of this years top findings. So, while the UN may have designated internet access a basic human right, theres still a long way to go to ensure that everyone has equal access to what is arguably the most important innovation of our age. However, mobiles share is considerably higher in countries across Africa and Asia, with Statcounter reporting that mobiles accounted for almost 86 percent of total web traffic in Nigeria in March 2022. As you might expect though, users activities still vary meaningfully by geography and by demographic, so be sure to check out GWIs full dataset if youd like to learn more about the potential implications of this data for your brand. The World's Favourite Social Media Platforms January 2022 DataReportal. The median age of the overall population appears to play an important role in shaping how likely people in a particular country are to use social media for work, although its also worth noting that Greece seems to buck this trend. Theres little data to tell us whether TikToks web users are any different to the users of its mobile app, but even if users were to be the same the usage context in a web browser will likely be quite different to the one in the platforms app. Meanwhile, despite the companys own data suggesting that app usage dominates Facebook access, more than 2 billion unique devices also visited Facebook.com in August. Kepios analysis reveals that internet users have more than doubled over the past 10 years, climbing from 2.18 billion at the start of 2012 to 4.95 billion at the start of 2022. Countries with the Biggest Populations October 2022 DataReportal. OK, ready to dig deeper into all of these numbers? For comparison, 1GB of mobile data costs just 0.07 percent of the average monthly income in Macau and Liechtenstein, and 0.7 percent of the average monthly income in the United States. The readers will also get access to the data related to global revenue by companies for the period 2017-2022. Issues such as literacy may pose fundamental barriers to content accessibility, while the ability to speak, read, and write languages other than ones native tongue may also determine the extent to which online content is accessible. The United States accounted for the greatest share of TikToks consumer revenue in Q1, with Americans spending more than USD $310 million on in-app purchases between January and March 2022. And whats more, with the typical user spending more than 48 hours online each week, billions of people now spend more time using connected devices than they spend at work. Profile of TikTok's Global Advertising Audience by Age and Gender (TikTok Demographics) April 2022 DataReportal. Ultimately, all that matters is connecting with our audiences in the most relevant times and places, and trends in how people use devices and media suggest that traditional media buckets may be leading to poorer choices. traductor) also see high levels of interest. YouTube has closed the gap with Facebook over the past year though, with the platforms audience growing almost twice as fast as Facebooks. Consumer Spend on TikTok and Douyin April 2022 DataReportal. For example, 7 in 10 Facebook users say that they use the platform to communicate with friends and family, making this the most popular activity on Facebook. Meanwhile, 57 percent of respondents say that theyve done some form of online shopping in the past 30 days, demonstrating just how important ecommerce has become for the worlds internet users. Moreover, if we focus on eligible audiences aged 13 and above, the data also suggest that more than three-quarters of all the people on Earth who can use social media already do so, which may in part explain why growth rates have started to slow. Ongoing analysis by the team at Kepios reveals that there are now more than 5 billion internet users around the globe, marking a momentous milestone on the worlds journey towards universal access. Global Gender Gap Report 2022 Gender parity is not recovering, according to the Global Gender Gap Report 2022. Mobile Internet Connection Speed Ranking October 2022DataReportal. Meanwhile, the time spent using Instagram has increased by 10 percent year on year, equating to almost 1 additional hour of use per month. Facebooks monthly active user base grew by a solid 6.2 percent (+170 million users) over the past year, despite already reaching more than half of its total potential audience by age and accessibility (note that Facebook is still blocked in China). For context, many of the marketers Ive spoken with in recent weeks have recalibrated their social media spend to put less emphasis on direct-response ads, saying that performance ads have become significantly less cost-effective following the implementation of Apples ATT policies. Report Overview The global digital health market size was valued at USD 175.6 billion in 2021 is projected to grow at a compound annual growth rate (CAGR) of 27.7% from 2022 to 2030. But its not just TikToks user numbers that are showing healthy growth. For a snapshot of the must-know data that could give your business an edge in 2022, get our Top Takeawaysor read on to see the full report. This finding may have added relevance for marketers launching new brands and products, because users browsing the Explore tab are more likely to be looking for new content, ideas, and inspiration. Concerns About Misuse of Personal Data October 2022DataReportal. App Annies new State of Mobile 2022 report reveals that the typical mobile user now spends an average of 4 hours and 48 minutes per user, per day using their phone. Meanwhile, Wikipedia.org remains one of the worlds most-visited websites, reinforcing the importance of the role that finding information plays in the worlds internet activities. B2B Brand Discovery Channels April 2022 DataReportal. Overview of Global Social Media Use April 2022 DataReportal. Global Population Overview November 2022 DataReportal. This ageing trend has various implications for our societies and the global economic outlook, but it has particular importance for marketers, who have historically tended to overlook older age groups. The world's mobile user base has grown by 170 million since this . Use of Messenger Services and Chat Apps for Work-Related Communication April 2022 DataReportal. To learn more about other changes that may impact the comparability of data across reports in the Global Digital Reports series, please refer to our comprehensive notes on data. Reading and writing emails remain some of our most frequent activities at work too, with 76.7 percent of working professionals saying that they use email at least once per day. Use of these tools is considerably higher in developing economies though, especially across Latin America. World's Top Websites (Similarweb Ranking) October 2022 DataReportal. Daily Time Spent Using the Internet by Country October 2022 DataReportal. The latest data published in Metas advertising resources shows that Instagrams ad reach has jumped by an impressive 21 percent over the past year, despite important changes in how the company reports its ad audience numbers. Meanwhile, a recent report in the WSJ cited internal Meta documents which indicate that fewer than 10 percent of worlds built by creators within Horizon have had more than 50 visitors, while most are never visited at all. SimilarWeb also places TikTok.com i.e. Streaming platforms make it easier than ever for great content to travel around the world in an instant, fuelled by the social media water-cooler and ever more accurate algorithms. And its not just TikToks ad reach thats growing, either; users continue to spend more and more money on the platform too. Thats equivalent to 63 percent of the worlds total population. 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global digital report 2022